Business Communication is communication used to promote a product, service, or organization; relay information within the business; or deal with legal and similar issues.
Business Communication encompasses a variety of topics, including Marketing, Branding, Customer relations, Consumer behaviour, Advertising, Public relations, Media relations, Corporate communication, Community engagement, Research & Measurement, Reputation management, Interpersonal communication, Employee engagement, Online communication, and Event management.
The Business Communication message is conveyed through various channels of communication, including the Internet, Print (Publications), Radio, Television, Ambient, Outdoor, and Word of mouth.
Business Communication is a common topic included in the curricula of the Masters of Business Administration (MBA) program of many universities.
There are several methods of business communication, including:
- Web based communication - for better and improved communication, anytime anywhere ...
- e-mails, which provide an instantaneous medium of written communication worldwide;
- telephoned meetings, which allow for long distance oral communication;
- forum boards, which allow people to instantly post information at a centralized location; and
- face to face meetings, which are personal and should be succeeded by a written followup.
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